Compiled by EveryElectionResult.com's data team · Last updated 2026-08-30
Bay of Plenty was won by National Party at the 2023 general election, with a margin of 15,405 votes over Labour Party in the electorate vote. This page covers every general election in Bay of Plenty from 1996 to 2023.
New Zealand uses Mixed-Member Proportional (MMP) voting: every voter casts two votes each election. The electorate vote below elects this seat's local MP by simple plurality (the same "winner by margin" model this site uses everywhere) — it does not by itself determine how many seats a party holds in Parliament. The separate party vote, shown further down, is what decides each party's overall share of Parliament, and often goes to a different party than the local electorate vote does.
Electorate Vote — Full History, 1996–2023
Election
Winner
Party
Votes
Vote Share
Runner-up
Margin
1996
National Party
National Party
13,923
42.6%
NZ First (8,770)
5,153 (15.8 pts)
1999
National Party
National Party
15,781
46.0%
Labour Party (8,679)
7,102 (20.7 pts)
2002
National Party
National Party
12,975
42.9%
NZ First (7,378)
5,597 (18.5 pts)
2005
National Party
National Party
20,941
58.2%
Labour Party (7,357)
13,584 (37.8 pts)
2008
National Party
National Party
23,402
64.9%
Other (6,345)
17,057 (47.3 pts)
2011
National Party
National Party
23,710
67.5%
Labour Party (5,950)
17,760 (50.5 pts)
2014
National Party
National Party
21,735
60.7%
Labour Party (6,639)
15,096 (42.2 pts)
2017
National Party
National Party
25,352
61.1%
Labour Party (11,356)
13,996 (33.7 pts)
2020
National Party
National Party
20,046
44.9%
Labour Party (16,631)
3,415 (7.7 pts)
2023
National Party
National Party
23,303
52.3%
Labour Party (7,898)
15,405 (34.6 pts)
Party Vote in Bay of Plenty
The party vote is cast on the same ballot but decides Parliament's overall makeup, not this seat's MP. Shown here for the same years as the electorate vote above, so the two can be compared directly.
Election
Party Vote Winner
Votes
Share
Same as electorate vote?
1996
National Party
11,387
34.7%
Yes
1999
National Party
11,350
32.9%
Yes
2002
Labour Party
9,457
30.9%
No -- split result
2005
National Party
17,934
49.1%
Yes
2008
National Party
21,526
58.7%
Yes
2011
National Party
20,853
57.6%
Yes
2014
National Party
21,096
57.7%
Yes
2017
National Party
23,164
54.6%
Yes
2020
Labour Party
19,398
42.8%
No -- split result
2023
National Party
21,452
47.2%
Yes
Full Result Breakdown by Election
1996
Party
Votes
Share
National Party
13,923
42.6%
NZ First
8,770
26.9%
Labour Party
5,354
16.4%
Alliance
2,609
8.0%
Christian Coalition
1,253
3.8%
Other
394
1.2%
ACT Party
359
1.1%
1999
Party
Votes
Share
National Party
15,781
46.0%
Labour Party
8,679
25.3%
NZ First
4,185
12.2%
Other
1,990
5.8%
Green Party
1,815
5.3%
Alliance
1,338
3.9%
ACT Party
520
1.5%
2002
Party
Votes
Share
National Party
12,975
42.9%
NZ First
7,378
24.4%
Labour Party
6,494
21.5%
United Future
1,231
4.1%
Green Party
1,098
3.6%
Other
416
1.4%
ACT Party
371
1.2%
Jim Anderton's Progressive
249
0.8%
2005
Party
Votes
Share
National Party
20,941
58.2%
Labour Party
7,357
20.5%
NZ First
4,903
13.6%
Green Party
1,181
3.3%
United Future
707
2.0%
Other
344
1.0%
Maori Party
314
0.9%
Jim Anderton's Progressive
217
0.6%
2008
Party
Votes
Share
National Party
23,402
64.9%
Other
6,345
17.6%
Labour Party
5,798
16.1%
ACT Party
346
1.0%
United Future
180
0.5%
2011
Party
Votes
Share
National Party
23,710
67.5%
Labour Party
5,950
16.9%
NZ First
3,704
10.5%
Other
1,306
3.7%
MANA
251
0.7%
United Future
213
0.6%
2014
Party
Votes
Share
National Party
21,735
60.7%
Labour Party
6,639
18.5%
NZ First
4,542
12.7%
Other
2,763
7.7%
United Future
135
0.4%
2017
Party
Votes
Share
National Party
25,352
61.1%
Labour Party
11,356
27.3%
NZ First
4,060
9.8%
Other
563
1.4%
ACT Party
195
0.5%
2020
Party
Votes
Share
National Party
20,046
44.9%
Labour Party
16,631
37.3%
Other
4,180
9.4%
ACT Party
2,068
4.6%
Green Party
1,678
3.8%
2023
Party
Votes
Share
National Party
23,303
52.3%
Labour Party
7,898
17.7%
ACT Party
4,202
9.4%
Green Party
4,036
9.1%
NZ First
4,025
9.0%
Other
1,103
2.5%
Margin Over Time
Electorate-vote winning margin (percentage points) at each election, coloured by the winning party.
Trend
Bay of Plenty has been contested at 10 general elections on record since 1996. Winning party of the electorate vote over that span: National Party.
Frequently Asked Questions
Who won Bay of Plenty in the 2023 general election?
National Party won the Bay of Plenty electorate vote in 2023 with 23,303 votes (52.3%), a margin of 15,405 votes over Labour Party in second place.
Did the electorate vote and party vote agree in Bay of Plenty in 2023?
Yes -- National Party won both the electorate vote and the party vote in Bay of Plenty in 2023.
Which parties have won the Bay of Plenty electorate seat since 1996?
Since 1996, Bay of Plenty has been won by: National Party.